New Delhi : GAIL (India) Limited reached a significant milestone of connecting 2.5 lakh followers on social media platform LinkedIn through its various Social & Digital communication initiatives.
GAIL’s digital campaigns reached over 100 million individuals last year and consistently engaged more than 50 million people annually since 2017. These initiatives aim to raise awareness about Natural Gas, new energy endeavours, and other clean energy sources such as Compressed Bio-Gas, Green Hydrogen, etc.
Beyond LinkedIn, GAIL actively employs other social media platforms such as Twitter, Facebook, YouTube and Instagram to share information about important projects, innovations, technologies, and the benefits of Natural Gas, renewables, compressed bio-gas, green hydrogen, and Net Zero initiatives.
The award-winning initiative by GAIL ‘Hawa Badlo’, dedicated to combating air pollution, utilizes social media platforms for awareness campaigns. Through events, short films, web series, videos, and contests, ‘Hawa Badlo’ actively engages the Indian populace against air pollution.
Recently, GAIL strengthened its connection with followers through social media campaigns like #GAILGreenConnect, #KhushiyonKiEnergy, #WeAreGAIL, #TogetherForCleanAir, #ChildrenForChange, #TimeToChange, #GoGreenOnTheGo, and #IndiaEnergyWeek2024 on its GAIL & Hawa Badlo platforms.