A few years ago, if someone had told me I’d be building a company, hiring people, sitting across boardroom tables, and discussing marketing budgets that once felt impossible to imagine, I would’ve smiled politely and said, “You’re probably talking about someone else.”
Because honestly, none of this was planned.
Like most people in their early twenties, I was simply trying to figure life out. I didn’t have a perfect roadmap or a five-year blueprint. I just knew I enjoyed building things, meeting people, solving problems, and creating ideas that made people stop scrolling.
Then life had other plans.
Losing my father changed the way I looked at responsibility. It made me realise that life doesn’t always wait for you to be ready. Some lessons arrive early, whether you ask for them or not. Looking back, that phase taught me resilience in a way no classroom or business book ever could.
Somewhere in between figuring out life and figuring out work, Cretoro happened.
Not because I woke up one morning and decided to become a founder, but because one opportunity led to another. One conversation became a project. One project became a client. Before I knew it, I wasn’t just working on campaigns anymore-I was building a company around something I genuinely enjoyed.
People often imagine entrepreneurship as glamorous. It’s really not. One hour you’re discussing strategy with a client, the next you’re interviewing candidates, replying to invoices, chasing payments, fixing unexpected issues, and somehow remembering to eat lunch somewhere in between. It’s chaotic. It’s unpredictable. And strangely… it’s fun.
The biggest surprise for me wasn’t building a business. It was discovering how much I enjoy building people. Watching someone join as an intern, gain confidence, solve problems independently, and eventually become someone the team can rely on-that’s a different kind of satisfaction.
I’ve also learned that no founder gets every decision right. I’ve hired the wrong people. I’ve trusted too quickly. I’ve made expensive mistakes. I’ve celebrated wins that looked much bigger on paper than they felt in reality. And I’ve had days where everything that could go wrong somehow found its way onto my calendar.
But that’s part of the journey. The goal was never to avoid mistakes. It was to make sure I never repeated the same one twice.
Today, Cretoro continues to grow, and so do 1. Every campaign, every client, every conversation teaches me something new. That’s probably my favourite part of entrepreneurship. You never really graduate. The learning simply changes.
If there’s one thing I’d like people to take away from my story, it’s this: You don’t need to know exactly where you’re going before you begin. Start anyway. Your first idea won’t be your last. Your first client won’t teach you everything. Your first setback definitely won’t be your biggest. Most people think success comes from making one perfect decision. I think it comes from making hundreds of imperfect decisions, learning from them, and showing up again the next morning.
I’m still learning. I’m still building. And if you ask me, that’s the most exciting part.
For more details : https://cretoro.com
