In today’s digital-first economy, influencer marketing is no longer a “good-to-have”—it has become one of the most decisive levers for brand growth. Yet in an industry often plagued by short-lived agencies, inflated promises, and inconsistent delivery, one name has consistently stood tall: GroomYourGram (GYG). Over the past five years, this Mumbai-based agency has not only scaled to become one of India’s most trusted influencer marketing partners but has also built a robust team culture that fuels its rapid growth.
At the heart of GroomYourGram’s success lies its 32-member team based out of Lokhandwala, Andheri West. Unlike many agencies that operate with high attrition and loosely defined roles, GYG has invested heavily in building a skilled, collaborative, and future-ready workforce. Every campaign is backed by a multidisciplinary unit of strategists, content specialists, influencer managers, and analysts—ensuring that creativity is always paired with execution excellence.
What makes this team remarkable is its ability to manage scale without losing authenticity. GYG operates one of the largest influencer networks in India, with a community of 400,000+ creators. Every month, the agency activates more than 10,000 influencers across categories, from nano-creators to Bollywood celebrities like Kiara Advani, Ranveer Singh, and Janhvi Kapoor. This scale is daunting for most, but GYG’s structured team model makes it seamless.
The numbers tell the story: in just five years, GroomYourGram has successfully delivered 1,000+ campaigns for 300+ brands across industries. From beauty giants like Juicy Chemistry, Pilgrim, Dot & Key, Rene Cosmetics, and Tira Beauty to corporate leaders such as HDFC Bank, Cipla Health, and Glenmark Pharmaceuticals, GYG has built a reputation for being the go-to partner that can marry creative storytelling with measurable impact.
But scale and success alone don’t make a trusted agency—culture does. The team at GroomYourGram thrives on vision-led leadership from Palak Tannaa, who is followed by over 62,000 professionals on LinkedIn. Her credibility as a voice in the creator economy inspires both the team and clients alike. Instead of chasing short-term vanity metrics, the agency focuses on meaningful engagement, real ROI, and campaigns that drive business outcomes.
Take the example of its retainer collaboration with Enrich, one of India’s leading salon chains. By inviting influencers for real-time salon experiences and pairing it with digital storytelling, GroomYourGram drove an impressive 18% engagement rate and boosted salon footfalls by 23%. Similarly, with skincare brand Asaya, the agency’s bulk influencer-led campaign educated millions on spot-targeted skincare solutions, clocking over 2.4 million views across Instagram and YouTube. These results are possible only because of the team’s ability to combine creative ideas with precise execution.
Clients repeatedly cite GroomYourGram’s professionalism, structured approach, and team synergy as reasons for long-term partnerships. “They bring a great mix of creativity and clarity, making collaboration seamless,” notes a testimonial from Enrich. This ethos of going “beyond the brief” has helped GYG position itself not just as a service provider but as a true growth partner.
Even as investor interest has come knocking, GroomYourGram has stayed bootstrapped and profitable since Day One—a rarity in the agency world. For the team, the focus isn’t on chasing valuations but on building a sustainable ecosystem where influencers, brands, and audiences all thrive.
As the Indian creator economy scales to new heights, GroomYourGram’s rapidly growing team stands as a benchmark. By combining trust, scale, and creativity, this Lokhandwala-based powerhouse is redefining what it means to be an influencer marketing agency in India—and the best part is, the journey has only just begun.
