Before the award ceremonies there were discussions and talks, where the honourable guests spoke on multiple topics ranging from A.I, Chat GPT and Social media as the new market place in India. Dr.ShashankKharabanda was applauded for his views on the topic, here are some excerpts from his talk at the event.

As we entered 2023, many world economies went into a recession and this put restraint on marketing budgets and programs. But astute marketing managers and companies saw the importance, power and reachability of social media as the new market place. India, one the most promising and emerging economies of the world, filled with budding entrepreneurs and business houses utilized and used this influential market to help their businesses and defy the global trend of recession.

May it be old established business or a new ventures, chances are that it’s always hard to get new customers in this age of competition where the client is aware and looking for the best deals and options and, just as importantly, keep your existing customers is always a challenge as well. It’s not just about fresh leads, but keeping revenue up across every front. The use of social media marketing is a critical and effective way for engaging existing customers, reaching new audiences, building trust and loyalty (that carries into renewals, upsell and cross-sell growth, etc), and much more.The focal reason why social media marketing is becoming more important and relevant now more than ever is because of the cost effectiveness in reaching your target consumer and because social media is where buyers and customers are engaging with each other along with their companies.

The fast growth of social media market in India

With an estimated 1.4 Billion mobile phone users, of which about 800 Million are smartphone users, There were 516 900 000 Facebook users in India in February 2023, which accounted for 35.9% of its entire population. The majority of them were men – 68.4%. People aged 25 to 34 were the largest user group (173 000 000). These figures speak volumes as per the reachability of social media is concerned, and with the rising purchase capacity of India. On June 12, 2023, Finance Minister Nirmala Sitharaman’s office tweeted that India’s GDP touched the $3.75 trillion mark in 2023. The Ministry also confirmed that India has now become the fifth largest economy in the world, moving from the tenth spot.

The growing GDP, the rising purchase capacity, the consumer awareness and influence of buying decisions through social media make it an excellent tool for businesses, entrepreneurs and companies to directly present themselves and their products to their target clients at a reasonable financial cost.

To keep it simple, social media market is the web space that processes  the customer through attaining attention or traffic through social media sites. Basically, marketing is based on customer usage regardless of the era. This means when we look back to history when there was the radio as the medium, advertising, and marketing through radio were quite popular.  Later, when Television came into place, companies have started with TV ads. TV advertising has been a boom even today also. Now with the internet era of new marketing called as internet marketing or digital marketing; Social media is the new market place.

At present, India is the second-biggest client of Facebook and YouTube on the earth and if this pattern is to be accepted, traditional marketing mediums like TV, Print will soon initiate social media marketing as being each brand’s pack of marketing cards. The other prime social media platforms being WhatsApp, LinkedIn, Twitter, Quora and Instagram.

Summary

As smartphones and internet grows in  numbers and reach in the nation, more and more businesses will concentrate on reaching and providing their consistent shoppers involvement with promo offers, mobile updates, events and contents based on the conduct and interests. Moreover, with the ascent of WhatsApp and Facebook for organizations, brands will concentrate on additionally improving their advertising efforts to speak with clients specifically where they are destined to be discovered i.e. on their smartphones.

The average Indian spends over 28 hours of the week online, which is a cause of immediate access to a world of data and media readily available. For utilizing the web for different purposes in life, Indians following the global phenomenaare relying more on digital mediums to search for items and associate with brands on the web. With the developing requirement for visual information, brands will keep on relying on recordings and pictures which attract the population, giving ever increasing power to social media as the market place.

AngelLife is a leading aesthetics chain presently having its centers across India and soon starting its operations in the city of Port Louis, Mauritius, the island nation in the Indian Ocean. AngelLife provides skin care services such as anti-aging treatments, skin brightening treatments, anti-acne treatments, scar and marks removal, permanent hair reduction through laser along with rhinoplasty (nose job), weight loss, ear lobe repairs, hair transplant, and many other noninvasive and surgical treatments under specialist doctors and certified class. The centers have cutting-edge technology equipment like the Hydra Facial machine, IPL & Diode Laser, Pico and Fractional CO2 lasers, and Oxy Genio along with the latest model of the cool sculpting (lipo-cryo) for fat loss.

Speaking at the event and thanking the organizers for the double honors Dr. Shashank Kharabanda spoke about the importance of aesthetic and cosmetic treatments in the era of cutthroat competition and the role it plays by making people more confident in their own eyes and their surrounding social arena which helps them succeed in their careers, personal lives and live a more fruitful and rewarding life.

On the occasion, AngelLife also gifted the talented and beautiful Diva Ms. Tanushee Dutta a gift hamper with Angellife’s skin care and hair care line of products which included Radiant Youth Anti-Aging Cream, AL Vit C facial serum, Trico Pure Keratin/Onion Shampoo, SunsafeSuncreen Lotion & A3 Amino Acid Face Wash.

To fulfill his undertaking he went abroad to one of the best universities in Europe and completed his medical graduation from the Crimea State Medical University, where he excelled in his studies and was appreciated by his teachers and professors for his dedication & perseverance, respected by his juniors for his kind and helping nature and loved by his fellow students and patients. After completing his graduation he went to England to earn his “Advance Diploma in Occupational Medicine” from the illustrious University of Manchester. Upon completion of his diploma in England, it was time for Dr. B. H. Nasir to make a big decision, he could stay back in the United Kingdom or move to the United States of America for higher studies or to settle abroad as most of his fellow colleagues were planning but Dr. Nasir had other plans and his dream was to come back to India and dedicate his life for his people as he knew doctors were in short supply in India and monetary benefits were never his life’s aim, it was to help the people who needed it most at his small home town which most of the world didn’t even know existed “Siwan, Bihar” and so he came back to India to follow his childhood dream of serving his nation.

On his return to India, Dr. Nasir started his general practice in Siwan but soon realized that the town was lacking specialists and so again began his journey towards obtaining his post-graduation in Dermatology, Venereology & Leprosy which took him to the prestigious Mata Gujri Memorial Medical College & LSK Hospital, Kishanganj, Bihar where again he excelled at his studies and after years of hard work and perseverance he was a specialist dermatologist.

Today he is a renowned dermatologist in Northern India and alongside practicing dermatology he also specializes in dermato-surgeries, aesthetics procedures such as Botox, fillers, PRP, and LASER treatments of all kinds e.g. Diode Lasers, CO2 Fractional Lasers, Q Switch etc but even today after being so successful and made a name for himself not only in the corridors of the medical fraternity but the hearts of his patients: he still remains the same shy & humble boy inside that grew up to be this educated, knowledgeable & kind doctor and his dream of serving his nation still roars strong in his soul.

Mother India is proud of her son who went abroad but came back to serve the nation and the people of Siwan are blessed to have their son of the soil back in Dr. B. H. Nasir.

It all dates back to the Covid Lockdown of 2020 when the world stopped suddenly and there was a lot of time to think at the hand of the founder to search for more opportunities filled with growth prospects that were out of the reach of every Indian, AngelLife was already an established named in healthcare & IVF. What struck him was how well the hair transplant, skincare, and wellness industry was doing worldwide, especially in countries like Turkiye where Hair Transplant is a huge industry and reachable to the common man, or Korea where the skin and beauty sector was making progress faster than in what we could wonder but India was still not living up to its potential even though we are the one of the biggest markets in the world, an 80 billion dollar market.

That’s sort of when he realized he wanted to do something about it and was supported in his decision by a leading cardiologist and the heart of team AngelLife Dr. Pankaj Gupta. His first step was to start a hair transplant center where the FUE (Follicular Unit Transplant) was not only affordable but also gave excellent results to its patients for which he took the guidance and support of renowned specialist Dr. Rav Sharan Singh who has been one of the pioneers and a blessing for the people of Punjab, performing hundreds of successful FUE procedures till date.

Furthering the concept in 2022 AngelLife incorporated the aim of promoting skincare in India which is still an underappreciated concept by the masses in India and so the company entered the cosmetology and wellness sector.

AngelLife gained quick success. The next center emerged within a year and a half and the team grew,   Dr. Deepak Agarwal, a celebrated dermatologist joined in to take the mantle forward at Lucknow & also Dr. Mohammad Saquib, a leading maxillofacial surgeon came strengthening the core medical team with his experience. AngelLife brand gained popularity as a trusted award-winning brand at a national level. “The biggest challenge was the taboo associated with the hair transplant & creating awareness in regard to skincare and wellness in tier 2 cities; also at that moment customers had to go to different places for different services — instead, we introduced a concept where all aesthetics treatments & services came under one umbrella,” Dr. Kharabanda said in an interview.

They didn’t just help customers get their hair back or get rid of freckles on their faces but got them to believe in themselves and bounce back with confidence in this social media and selfie era. AngelLife focused on beauty from within and confidence on the outside, and started other services as well (like skincare, nutrition, etc.). When customers were satisfied with the services they were being offered, the word spread.

Their skincare and wellness services like the Hydra Facial, Hollywood Facial, Vaginal Rejuvenation, Anti Aging treatments were an instant hit within a month and Dr. Kharabanda and his team of specialists now joined by Dr. Kamlesh Tharwani, a renowned aesthetic surgeon & Dr. Kajal Tharwani, cosmetologist had to work overtime to manage the customers at the various centers. Convincing the public came easy being backed by the medical fraternity and a team of physicians, cardiologists, cosmetologists, and dermatologists.

Now AngelLife is spreading its wings within & outside India with multiple centers to open in 2023 in cities like Hyderabad, Guwahati, and Gorakhpur and also in countries like Mauritius. They also plan to expand their services and start the AngelLife Aesthetics Academy to train doctors, entrepreneurs & people who want to enter the field of cosmetology and wellness.