T-Series’ internal marketing wizards orchestrated an unparalleled strategy that propelled ‘Animal’ to blockbuster status in Bollywood. The campaign kicked off with an audio teaser, teasing the star-studded cast and sparking initial curiosity. Then, a game-changing move in 2022 unveiled Ranbir Kapoor’s powerful first look poster on New Year’s Eve, setting the stage for an unstoppable journey.

Breaking conventions, a ‘Pre-Teaser’ mesmerized audiences, followed by the film teaser and the sensational song ‘Satranga’. Ranbir Kapoor’s surprise appearance at an Arijit Singh concert, where the song was performed, became a legendary moment. Capitalizing on cricket fever, a collaboration during a World Cup match seamlessly integrated ‘Animal’ into the sports spectacle.

The team didn’t pause there—teasing the film on the Burj Khalifa, igniting Dubai’s Global Village with Arjan Vailly’s beats among 40,000 attendees, added a global touch.

Locally, exclusive trailer previews for Mumbai press and a grand launch in Delhi amplified industry chatter. Collaborations with Spotify, a South India tour culminating in a Hyderabad event with regional stars widened their market reach. Producer Bhushan Kumar praised the dedicated efforts of Shivam Chanana, Rahul Dubey, and Mita Choudhary, leading the in-house marketing team in orchestrating a global audience reach.

Collaborations with major media houses provided in-depth insights, while Mumbai’s late-night and early morning shows catered to diverse schedules. To meet demand, Bobby Deol’s entry song premiered on YouTube, amplifying online engagement.

Even after release, T-Series kept the connection alive by making theme and entry songs available, solidifying ‘Animal’ as a marketing triumph in Bollywood.

Producer Bhushan Kumar remarked, “’Animal’s marketing strategy was meticulously planned. We treated the film not just as a movie, but an event, reaching corners of the country.”

Sandeep Reddy Vanga commended, “The happiness across the team affirms the marketing campaign’s impact on ‘Animal’s success. It’s a resounding win.”

Pranay Reddy Vanga echoed, “The dedication and expertise of the ‘Animal’ marketing team have set a new standard for future entertainment marketing endeavors.”

Surpassing the Monday earnings of other major hits this year, ‘Animal,’ featuring Rashmika Mandanna, Bobby Deol, and Anil Kapoor alongside Ranbir Kapoor, has emerged as the standout performer.

This monumental Monday haul firmly establishes ‘Animal’ as the reigning champion of 2023’s cinema landscape. Supported by the backing of Bhushan Kumar and Krishan Kumar’s T-Series, Murad Khetani’s Cine1 Studios, and Pranay Reddy Vanga’s Bhadrakali Pictures, the crime drama promises an enthralling cinematic experience, delivering on its pledge to take audiences on an exhilarating journey. Released on December 1, 2023, ‘Animal’ continues to dominate the box office with its unprecedented success.

Just like its predecessor, ‘Animal’ weaves a captivating tale through its soul-stirring soundtrack. Songs like ‘Hua Main’ and ‘Satranga’ delve deep into the intricacies of human emotions and relationships, skillfully enhancing the film’s narrative. With Arijit Singh’s mesmerizing voice and Ranbir Kapoor’s stellar performance, ‘Animal’ once again proves that in the world of cinema, music isn’t just an accompaniment but an integral part of the story.

Its chart-topping success is a testament to the unmatched synergy between T-Series, Sandeep Reddy Vanga, and Ranbir Kapoor, creating a musical magic that resonates with audiences worldwide.

Animal also stars Bobby Deol and Anil Kapoor in important roles. Bhushan Kumar and Krishan Kumar’s T-Series, Murad Khetani’s Cine1 Studios and Pranay Reddy Vanga’s Bhadrakali Pictures have backed Animal. The Sandeep Reddy Vanga directorial is in the crime drama genre and promises to take viewers on a thrilling ride on 1st December 2023.