Expansion in the Capital City

Delhi: Limelight Diamonds, India’s leading lab-grown diamond jewellery brand, has marked a significant milestone with the launch of its second store in Delhi. The new outlet, located in the prestigious Rajouri Garden area, is a strategic addition to cater to the increasing demand for lab-grown diamonds in the city. The store was inaugurated by Bollywood actress Neha Dhupia, alongside Limelight Diamonds’ Co-Founder Nirav Bhatt and Director Karam Chawla, with many other notable personalities in attendance.

The brand’s choice of location in Rajouri Garden highlights its commitment to serving the vibrant and discerning jewellery clientele of Delhi. This expansion is a testament to Limelight Diamonds’ mission to provide high-quality, affordable, and sustainable diamond jewellery options to consumers across the country.

A Growing Presence Across India

Spanning over 1,500 sq. ft., the new store embodies luxury and elegance, offering a spacious environment where customers can explore the brand’s exquisite range of solitaire necklaces, bracelets, rings, and earrings. Since its inception, Limelight Diamonds has expanded rapidly, with a presence in over 35 cities, including Mumbai, Kolkata, Jaipur, Varanasi, Hyderabad, Rajkot, Bangalore, and Chennai.

Over the past two years, the brand has solidified its position as the ultimate destination for solitaire jewellery, blending new-age technology with traditional craftsmanship. Limelight Diamonds’ widespread reach has made it a household name for those seeking high-quality lab-grown diamonds.

Celebrity Endorsement: Neha Dhupia’s Praise

During the launch, Neha Dhupia shared her admiration for the store and the concept of lab-grown diamonds, stating, “I am simply in awe of the store and the concept of lab-grown diamonds. They are made in India, and I believe every Indian woman will take pride in wearing these diamonds. Their solitaire range is classy, with the bold elegance of modern design crafted with the latest technology. They are truly a bigger and bolder upgrade. I congratulate team Limelight for solidifying their presence in Delhi and wish them the very best.”

The Vision Behind the Expansion

Pooja Sheth Madhavan, Founder & Managing Director of Limelight Diamonds, expressed her excitement over the brand’s continued growth in Delhi. She said, “Delhi has been extremely welcoming to Limelight and our products. Having received a fabulous response from customers, we are super excited to open our second store in the capital! The city loves bling, but consumers have also appreciated the premium quality, make, and designs of our jewellery. The cherry on top is the affordable price points.”

 

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Speaking about the growth of the LGD industry, Pooja added, “The LGD industry in India is witnessing a 15-20% year-on-year growth, driven by the increasing acceptance of lab-grown diamonds among consumers. Awareness of LGDs has significantly risen, and almost every customer walking into our store knows that lab-grown diamonds are as real as mined diamonds, being made of the same carbon material. With LGDs being more affordable due to the reduced costs of production, consumers are seeing them as a perfect upgrade for their jewellery, offering the chance to move from small diamond-studded pieces to stunning solitaires.”

Store Experience: Merging Elegance and Sustainability

The store’s design reflects the brand’s ethos of elegance, modernity, and sustainability. With a clean, minimalistic decor, it provides an immersive shopping experience, showcasing a diverse collection of solitaire designs that are not only beautiful but also wearable. Customers can enjoy services such as design customization, lifetime buyback, and a 100% exchange guarantee, along with complementary insurance. This approach enhances trust and confidence among consumers, ensuring they receive value-protected purchases.

The Rise of Lab-Grown Diamonds: A Sustainable Shift

Lab-grown diamonds are transforming the traditional gem and jewellery market. With the recent entry of major conglomerates like the Tata Group into the lab-grown diamond space, consumer confidence in these sustainable and ethical alternatives has been significantly reinforced. Today, lab-grown diamonds make up an estimated 20% of the global gem and jewellery market, with India witnessing an impressive 15% annual growth.

“The strength of the brand is not only reflected in its nationwide store presence but also in the increased consumer demand and sales,” said Nirav Bhatt, Co-Founder of Limelight Diamonds. “Our sales have tripled year-on-year, which has bolstered our confidence to engage directly with customers and expand our retail footprint.”

A New Era of Jewellery Shopping

The growing awareness and acceptance of lab-grown diamonds have brought about a significant shift in consumer preferences. Shoppers now have the opportunity to buy stunning diamond jewellery without the ethical and environmental concerns associated with mined diamonds. Lab-grown diamonds offer the same brilliance and quality as natural diamonds, with the added benefit of being more cost-effective.

Limelight Diamonds has capitalized on this trend by offering attractive buyback and exchange schemes, reinforcing trust and driving consumer adoption. The brand continues to innovate and expand, with plans to open 15 more stores across the country by December. These stores aim to bring the elegance of lab-grown diamonds closer to consumers, allowing them to experience high-quality jewellery that blends style, sustainability, and affordability.

Visit the New Limelight Diamonds Store

Limelight Diamonds’ new store in Rajouri Garden, Delhi, is a testament to the brand’s commitment to excellence. Consumers can now explore an array of exquisite designs, from classic solitaires to contemporary statement pieces, all crafted with precision and care.

For those unable to visit the physical store, Limelight Diamonds’ entire collection is also available online, providing a seamless shopping experience at www.limelightdiamonds.com. With a focus on customer satisfaction, innovation, and sustainability, Limelight Diamonds is setting a new benchmark in the jewellery industry, making diamonds accessible to all.

Visit the new store and experience the magic of diamonds like never before.