The AW’24 “Warm and Cosy” collection introduces five distinct themes, each catering to the dynamic personalities of children and their endless sense of wonder. The Creative Creature line, themed “I’m Unique,” embraces kids’ natural creativity with adorable animal prints on interactive coordinate sets made from soft, textured fabrics that spark joy and imagination. Inspired by the beauty of nature, the Meadow Scape range, titled “I Like Outdoors,” features quirky slogans, bold color-blocking, and nature-inspired graphics, perfect for kids who love exploring and expressing their adventurous side. For little explorers, the Messy Play theme, “A Game That Never Ends,” celebrates hands-on creativity with dynamic brushstroke patterns and bold material combinations, creating a vibrant and playful look. The Paper Show range, aptly named “Look at Me…”, draws inspiration from the intricate art of paper crafts, showcasing soft pastel tones and artistic motifs that nurture the budding artist in every child. Lastly, the Arctic Retreat collection, “Discover the Joy of Winter,” provides essential winter wear, including Sherpa sweatshirts, quilted jackets, and corduroy skirts, designed to keep kids warm and stylish throughout the colder months.

Anjana Pasi, Managing Director of MiniKlub, shared her excitement about the launch, stating “With the AW’24 collection, we wanted to go beyond just providing functional winter wear. We aimed to craft pieces that are not only warm and comfortable but also allow kids to express themselves in fun, creative ways. Each theme in the ‘Warm and Cosy’ range has been carefully designed to celebrate the unique personalities of children, ensuring they stay stylish and snug throughout the season.”

The MiniKlub AW’24 “Warm and Cosy” collection will be available across all MiniKlub stores and on its official website. This range is a testament to MiniKlub’s commitment to providing high-quality, innovative, and comfortable clothing for kids.

The campaign challenges the traditional perception of fatherhood and celebrates modern dads who are as involved in parenting as moms. With its fun, lighthearted tone, “Dads Will Be Dudes” reflects the spirit of dads who take pride in being hands-on, proactive, and always ready for their child’s next adventure.

Shahid Kapoor, a doting father of two, shares his excitement about joining the campaign:
“Fatherhood has been the most rewarding experience of my life. It’s a full-time role, and I love every moment of it. Dads today are far more involved in parenting than ever before, and I think this campaign beautifully captures that. It’s not just about helping out—it’s about being there, day in and day out, for your kids. I’m proud to be part of something that highlights this shift.”

Mira Kapoor, known for her approach to conscious parenting, adds:
“I’ve seen how Shahid has embraced fatherhood, and it’s amazing how far dads have come in redefining their roles. ‘Dads Will Be Dudes’ celebrates these modern fathers who aren’t just supporting but are leading their parenting journeys. It’s an honor to be part of this campaign that reflects the values we stand for as parents.”

Anjana Pasi, Director of Miniklub, comments on the campaign’s significance:
“At Miniklub, we believe in celebrating every parent’s unique role, and with ‘Dads Will Be Dudes,’ we want to shine a light on the evolving father-child dynamic. Dads today are as much at the forefront of their child’s upbringing as moms, and we wanted to highlight this change in a fun and engaging way. Shahid and Mira embody the essence of modern-day parenting, and we’re thrilled to have them on board to bring this vision to life.”

Sooraj Pillai, Group Creative Director, DDB Mudra South:

“While this category has traditionally focused on and celebrated moms, we wanted to recognize a new generation of dads who are taking a more active, hands-on role in parenting. Through our “Dads Will Be Dudes” campaign, we’re here to celebrate the spirit of these dads—those who are redefining fatherhood and embracing every part of the journey with heart and humor.